How to Win Planning Permission for Renewable Energy Projects (and Influence People)

At Tuesday afternoon’s POWER-GEN Europe and Renewable Energy World Europe conference session in Amsterdam, Paul Davison of PR firm Proteus discussed how to best communicate with the public regarding renewable energy projects, specifically energy from waste (EfW).

“Why does the public regularly resist the development of renewable energy?” he asked, answering that most often it is because project developers have failed to effectively engage with them. While support for renewable power in Europe is overwhelming, and in his home country, the UK, 80 per cent of the public supports it, three in four planning applications fail. According to Davison, “as soon as you get specific” about the details of a project, such as where it will be located and what technology is involved, “you lose the public”.

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