Category: Other

Miscellaneous lighting- and power-related articles.

4 Tactics for Converting Residential Solar Website Visitors

So you’ve done a lot of work blogging and using social media, plus paid web ads, to drive traffic to your website, but visitors don’t stay very long, and even when they do, most don’t contact you. Bummer. But why? There’s no one single reason for poor website conversions, but let’s go through a few common reasons and some solutions. 1) Your website

Solar Fred’s Guide to Getting DIY Customer Surveys and Feedback

I recently had some car battery trouble, which was taken care of by AAA. They did a good job, and after testing my battery and giving me a jump, the AAA service person gave me his card and told me that I may receive a customer survey. That survey hasn’t come in yet, but it’s a reminder that solar companies in all sectors need to send these out too.

Solar Fred’s Guide to Getting DIY Customer Surveys and Feedback

I recently had some car battery trouble, which was taken care of by AAA. They did a good job, and after testing my battery and giving me a jump, the AAA service person gave me his card and told me that I may receive a customer survey. That survey hasn’t come in yet, but it’s a reminder that solar companies in all sectors need to send these out too.

Greening City Grids for EVs

Short of putting a windmill on top of a car – a parody vehicle that became a source of political jesting during the 2012 U.S. presidential election – electric vehicle (EV) owners have little control over the ultimate emissions profile of their cars. An…

For Renewable Energy, Hands-on Learning Can’t Be Beat

I’m a reader.  I love sitting down with a great book or an in-depth report full of charts and graphs and really digging in.  SEIA and GTM Research just released their Solar Market Insight Report with staggering figures about solar installations in the U.S. in 2012. If you, like me, love to learn about the global growth of renewable energy, you shou

15, Count ‘Em, 15 Must-Have’s for Any Modern Residential Solar Website

  A lot of residential solar companies contact me about programs for them, and one of the first things I do is look at their websites. Some are okay, but often they’re outdated and missing several key elements that every modern website should have. So, for the benefit of not repeating myself and helping these installers to at least look modern, her

SolarCity Teams Up with Honda: Who’s Your Non-Solar Co-Marketing Partner?

  Sometimes it feels like solar installers have to make their own way in the world, but as SolarCity has just shown, that’s really not true at all. In case you missed it, SolarCity and Honda recently announced that they would be partnering to offer SolarCity products to Honda car buyers in 15 states states. In addition, Honda — a profitable company

Changing Perspectives on Climate Change

For most of his career, my middle school art teacher had the letters “POV” written on the classroom ceiling. From time to time, confused eleven-year-olds would inquire about the meaning behind the acronym permanently overhead. “Well,” he’d respond, “that depends upon your point of view.” So it is with climate change. We hear numerical evidence ever

After a Million Page Views on Renewable Energy World – Thanks and Lessons Learned

A few weeks ago, I checked my stats here on Renewable Energy World and was surprised to learn that I’d crossed the million page view mark.* Wow! And thanks for reading.   Former REWorld editor Stephen Lacey first noticed my work on SolarPowerRocks.com, where I started my solar social media career. Renewable Energy World was just starting this blog

Altmaier’s Grand German Renewable Energy Bluff

Germany’s environment minister Peter Altmaier has unexpectedly proposed cost-sharing measures to lower the consumer burden of the Energiewende. Yet as he’s designed it, no one will line up behind the plan. Such politicking will likely backfire in the long run. After months of waffling, Altmaier unexpectedly opened the election year debate over the

Alternative Energy Investing for 2013

2013 is poised to be an exciting year for alternative energy investors. Despite the conflagration solar had in 2012 we see opportunities there, as well as in wind and energy efficiency. This article also reveals why 2013 is shaping up to be a good year…