Latest US Offshore Wind Auction Draws Few Bidders

The U.S. Bureau of Ocean Energy Management held its fourth offshore wind lease auction yesterday, but unlike the action seen in auctions past, the event was much more subdued. The auction consisted of a massive parcel of land — 742,000 acres, divided into four parcels — off the coast of Massachusetts near the island of Martha’s Vineyard.

What Solar Marketers Can Learn from Tesla’s “Insane” Mode

Tesla gets enough press attention, so I’ve never written about them as a topic for solar marketing. Then I learned about Tesla’s “Insane Mode,” and I couldn’t resist writing about it — not from a gee-whiz automotive technology perspective, but from a solar marketing perspective. So, what exactly is “Insane” mode? It’s a touch screen button on the d